Aaker, David A. Building Strong Brands. New York: Free Press, 1995.
——. Managing Brand Equity. New York: Free Press, 1991.
Aaker, David A., and Erich Joachimsthaler. Brand Leadership. New York: Free Press, 2000.
Aitchison, Jim. Cutting Edge Advertising: How to Create the World’s Best Print for Brands in the 21st Century. Singapore: Prentice Hall, 1999.
Baldinger, Allan L., and Joel Rubinson. “Brand Loyalty: The Link Between Attitude and Behavior.” The NPD Group, Journal of Advertising Research, November/December 1996, pp. 22–34.
Baltes, Michael. “Measuring Non-Financial Assets.” Wharton Alumni Magazine, Winter 1997.
Banet-Weiser, Sarah. Authentic™: The Politics of Ambivalence in a Brand Culture. New York: ...