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Brand Aid, 2nd Edition by Brad VanAuken

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APPENDIX C

REFERENCES/FURTHER READING

Aaker, David A. Building Strong Brands. New York: Free Press, 1995.

——. Managing Brand Equity. New York: Free Press, 1991.

Aaker, David A., and Erich Joachimsthaler. Brand Leadership. New York: Free Press, 2000.

Aitchison, Jim. Cutting Edge Advertising: How to Create the World’s Best Print for Brands in the 21st Century. Singapore: Prentice Hall, 1999.

Baldinger, Allan L., and Joel Rubinson. “Brand Loyalty: The Link Between Attitude and Behavior.” The NPD Group, Journal of Advertising Research, November/December 1996, pp. 22–34.

Baltes, Michael. “Measuring Non-Financial Assets.” Wharton Alumni Magazine, Winter 1997.

Banet-Weiser, Sarah. Authentic™: The Politics of Ambivalence in a Brand Culture. New York: ...

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