Today, having an online presence is mandatory for any brand. If people want to find out more about your brand, it is very likely that their first step is to search for it using Google or another search engine. They may search from their laptops or tablet computers, but increasingly they may perform this search from their smartphones.
Key considerations in online brand building:
• When building brands online, content is king. If your brand is not associated with continuous stream of useful or entertaining content, it will be taken far less seriously.
• The online medium invites feedback and engagement. Build this into your brand’s online experience.
• Visuals (including videos) are becoming increasingly important to any ...