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Brand Bible

Book Description

Brand Bible is a comprehensive resource on brand design fundamentals.

Table of Contents

  1. Cover
  2. Title
  3. CONTENTS (1/2)
  4. CONTENTS (2/2)
  5. PART ONE: BUILDING BRANDS
    1. CHAPTER 01 MEANINGFUL MARKINGS AND THE GREAT LEAP FORWARD (1/2)
    2. CHAPTER 01 MEANINGFUL MARKINGS AND THE GREAT LEAP FORWARD (2/2)
    3. CHAPTER 02 FRUITS OF THE ELIZABETHAN ERA (1/2)
    4. CHAPTER 02 FRUITS OF THE ELIZABETHAN ERA (2/2)
    5. CHAPTER 03 POTTER’S GOLD (1/2)
    6. CHAPTER 03 POTTER’S GOLD (2/2)
    7. CHAPTER 04 TRADEMARKS AND THE GROWTH OF CONSUMER PACKAGED GOODS (1/5)
    8. CHAPTER 04 TRADEMARKS AND THE GROWTH OF CONSUMER PACKAGED GOODS (2/5)
    9. CHAPTER 04 TRADEMARKS AND THE GROWTH OF CONSUMER PACKAGED GOODS (3/5)
    10. CHAPTER 04 TRADEMARKS AND THE GROWTH OF CONSUMER PACKAGED GOODS (4/5)
    11. CHAPTER 04 TRADEMARKS AND THE GROWTH OF CONSUMER PACKAGED GOODS (5/5)
    12. CHAPTER 05 THE BEGINNING OF MANUFACTURER BRANDS (1/4)
    13. CHAPTER 05 THE BEGINNING OF MANUFACTURER BRANDS (2/4)
    14. CHAPTER 05 THE BEGINNING OF MANUFACTURER BRANDS (3/4)
    15. CHAPTER 05 THE BEGINNING OF MANUFACTURER BRANDS (4/4)
    16. CHAPTER 06 BREAKING THE MOLD: COCO CHANEL, KRUEGER BEER, AND LACOSTE (1/2)
    17. CHAPTER 06 BREAKING THE MOLD: COCO CHANEL, KRUEGER BEER, AND LACOSTE (2/2)
    18. CHAPTER 07 THE GREATEST GENERATION OF BRANDS (1/2)
    19. CHAPTER 07 THE GREATEST GENERATION OF BRANDS (2/2)
    20. CHAPTER 08 THE EVOLUTION OF REVOLUTION (1/3)
    21. CHAPTER 08 THE EVOLUTION OF REVOLUTION (2/3)
    22. CHAPTER 08 THE EVOLUTION OF REVOLUTION (3/3)
    23. CHAPTER 09 BRAND IDENTITY, CONSUMER EXPERIENCE, AND THE INTERCONNECTED PACKAGE (1/4)
    24. CHAPTER 09 BRAND IDENTITY, CONSUMER EXPERIENCE, AND THE INTERCONNECTED PACKAGE (2/4)
    25. CHAPTER 09 BRAND IDENTITY, CONSUMER EXPERIENCE, AND THE INTERCONNECTED PACKAGE (3/4)
    26. CHAPTER 09 BRAND IDENTITY, CONSUMER EXPERIENCE, AND THE INTERCONNECTED PACKAGE (4/4)
    27. CHAPTER 10 BRANDAPTATION IN THE TWENTY-FIRST CENTURY (1/4)
    28. CHAPTER 10 BRANDAPTATION IN THE TWENTY-FIRST CENTURY (2/4)
    29. CHAPTER 10 BRANDAPTATION IN THE TWENTY-FIRST CENTURY (3/4)
    30. CHAPTER 10 BRANDAPTATION IN THE TWENTY-FIRST CENTURY (4/4)
    31. CHAPTER 11 EMERGING MARKETS: BRIC AND BEYOND (1/4)
    32. CHAPTER 11 EMERGING MARKETS: BRIC AND BEYOND (2/4)
    33. CHAPTER 11 EMERGING MARKETS: BRIC AND BEYOND (3/4)
    34. CHAPTER 11 EMERGING MARKETS: BRIC AND BEYOND (4/4)
  6. PART TWO: SUSTAINING BRANDS
    1. CHAPTER 12 RIDE ME: The Evolution of Branding for Transportation (1/3)
    2. CHAPTER 12 RIDE ME: The Evolution of Branding for Transportation (2/3)
    3. CHAPTER 12 RIDE ME: The Evolution of Branding for Transportation (3/3)
    4. CHAPTER 13 CHOOSE ME: The Evolution of Branding Retail Environments (1/2)
    5. CHAPTER 13 CHOOSE ME: The Evolution of Branding Retail Environments (2/2)
    6. CHAPTER 14 USE ME: The Evolution of Branding Appliances (1/2)
    7. CHAPTER 14 USE ME: The Evolution of Branding Appliances (2/2)
    8. CHAPTER 15 PRETTY ON THE OUTSIDE: The Evolution of Branding Beauty (1/2)
    9. CHAPTER 15 PRETTY ON THE OUTSIDE: The Evolution of Branding Beauty (2/2)
    10. CHAPTER 16 THIRST: The Evolution of Branding Beverages (1/2)
    11. CHAPTER 16 THIRST: The Evolution of Branding Beverages (2/2)
    12. CHAPTER 17 UNPLUGGED: The Evolution of Branding Electronics (1/2)
    13. CHAPTER 17 UNPLUGGED: The Evolution of Branding Electronics (2/2)
    14. CHAPTER 18 A BRAND CALLED YOU: The Evolution of Multimedia Brands and Beyond (1/2)
    15. CHAPTER 18 A BRAND CALLED YOU: The Evolution of Multimedia Brands and Beyond (2/2)
  7. PART THREE: DESIGNING BRANDS
    1. CHAPTER 19 HOW TO BRAND A BOOK: Q&A with Rodrigo Corral, Rodrigo Corral Design (1/2)
    2. CHAPTER 19 HOW TO BRAND A BOOK: Q&A with Rodrigo Corral, Rodrigo Corral Design (2/2)
    3. CHAPTER 20 HOW TO BRAND A RESTAURANT: Q&A with Matteo Bologna, Mucca Design (1/2)
    4. CHAPTER 20 HOW TO BRAND A RESTAURANT: Q&A with Matteo Bologna, Mucca Design (2/2)
    5. CHAPTER 21 HOW TO BRAND A PAPER PRODUCT: Q&A with Christine Mau, Kimberly-Clark Company (Kleenex) (1/2)
    6. CHAPTER 21 HOW TO BRAND A PAPER PRODUCT: Q&A with Christine Mau, Kimberly-Clark Company (Kleenex) (2/2)
    7. CHAPTER 22 HOW TO BRAND USABILITY: Q&A with Dan Formosa, Smart Design (OXO)
    8. CHAPTER 23 HOW TO BRAND A HOTEL: Q&A with Scott Williams (Starwood Properties)
    9. CHAPTER 24 HOW TO BRAND PACKAGED FOOD: Q&A with Rob Wallace, Wallace Church (Lean Cuisine) (1/2)
    10. CHAPTER 24 HOW TO BRAND PACKAGED FOOD: Q&A with Rob Wallace, Wallace Church (Lean Cuisine) (2/2)
    11. CHAPTER 25 HOW TO BRAND A BEVERAGE: Q&A with Mike Bainbridge, Sterling Brands (Tropicana) (1/2)
    12. CHAPTER 25 HOW TO BRAND A BEVERAGE: Q&A with Mike Bainbridge, Sterling Brands (Tropicana) (2/2)
    13. CHAPTER 26 HOW TO BRAND A DEPARTMENT STORE: Q&A with Michael Bierut, Pentagram (Saks Fifth Avenue)
    14. CHAPTER 27 HOW TO BRAND A CITY: Q&A with Joyce Rutter Kaye, NYC & Company (New York City)
    15. CHAPTER 28 HOW TO BRAND A CULTURAL INSTITUTION: Q&A with Rob Giampietro, Project Projects (SALT)
    16. CHAPTER 29 HOW TO BRAND PRINT: Q&A with Gail Anderson, SpotCo (Various)
    17. CHAPTER 30 HOW TO BRAND A NONPROFIT: Q&A with Jennifer Kinon and Bobby C. Martin, Jr. , OCD (Girl Scouts)
    18. CHAPTER 31 HOW TO BRAND A CORPORATION: Q&A with Steff Geissbuhler, C&G Partners (CBS)
    19. CHAPTER 32 HOW TO BRAND TELEVISION PROGRAMMING: Q&A with Kenna Kay, MTV Networks (TV Land)
    20. CHAPTER 33 HOW TO BRAND A BRANDING AGENCY: Q&A with Michael Ian Kaye, Mother (Mother)
  8. SOURCES
    1. REFERENCES AND FOOTNOTES
    2. DIRECTORY OF CONTRIBUTORS
    3. ABOUT THE EDITOR
    4. ACKNOWLEDGMENTS
    5. INDEX
      1. A
      2. B
      3. C
      4. D
      5. E
      6. F
      7. G
      8. H
      9. I
      10. J
      11. K
      12. L
      13. M
      14. N
      15. O
      16. P
      17. Q
      18. R
      19. S
      20. T
      21. U
      22. V
      23. W
      24. X
      25. Y
      26. Z