Brand Bible

F39 Job:09-26878 Title:RP-Brand Bible

#175 Dtp:204 Page:20

(RAY)

001-320_26879.indd 20 10/6/11 6:29 PM

BRAND BIBLE20

(Text)

 to the Industrial

Revolution as the genesis of the contemporary age

of branding, arguing that the businesses of the era

“manufactured” new consumer tastes right along

with the mass-produced goods that signaled the

onset of our modern world. In fact, the enormous

increases in productivity that began in the late

eighteenth century were possible only after the

revolutionary transformation in consumer tastes,

desires, and aspirations that occurred during the

rule of Queen Elizabeth I, which lasted from 15 ...