Brand Bible

F39 Job:09-26878 Title:RP-Brand Bible

#175 Dtp:204 Page:30

(RAY)

001-320_26879.indd 30 10/6/11 6:29 PM

BRAND BIBLE30

(Text)

 of the eighteenth century, the

stage had been set for a great economic transfor-

mation. Though people’s buying habits had always

been driven by personal preference and societal

norms, most individuals in the years before the

eighteenth century tended to buy and use only

what was necessary. But the development of new

technologies in the England of the Industrial

Revolution led to innovations in manufacturing

and production. The subsequent rise of factories

and proliferation of mass-produced goods allowed

consumers ...