Brand Bible

F39 Job:09-26878 Title:RP-Brand Bible

#175 Dtp:204 Page:40

(RAY)

001-320_26879.indd 40 10/6/11 6:29 PM

BRAND BIBLE40

(Text)

TRADEmARkS

AND ThE

GRowTh of

coNSUmER

pAckAGED

GooDS







04

 as the rst millennium b.c., arti-

sans would stamp a unique symbol onto their

wares to prove their provenance. This was useful

since the trade in these goods, such as earthen-

ware pots and other durables, could reach far and

wide, extending across the entire Mediterranean

world. These marks provided some assurance

as to their origin. This practice continued with

the growth of trade and commerce and became

common ...