
F39 Job:09-26878 Title:RP-Brand Bible
#175 Dtp:204 Page:82
(RAY)
001-320_26879.indd 82
10/6/11 6:32 PM
BRAND BIBLE82
(Text)
Vintage Chanel No. 5
bottle
BREAkING
ThE moLD:
coco chANEL,
kRUEGER
BEER, AND
LAcoSTE
and
06
was a
time of great societal transformation, insti-
gated and marked by the arrival of new
products, technologies, and forms of visual
communication. The emergence of continu-
ous-process manufacturing, combined with
the invention of oset printing, made the crea-
tion and marketing of mass-produced goods
possible, and allowed manufacturers to use
packaging and graphics to speak di ...