Brand Bible

F39 Job:09-26878 Title:RP-Brand Bible

#175 Dtp:204 Page:82

(RAY)

001-320_26879.indd 82

10/6/11 6:32 PM

BRAND BIBLE82

(Text)

Vintage Chanel No. 5

bottle

BREAkING

ThE moLD:

coco chANEL,

kRUEGER

BEER, AND

LAcoSTE



and

06

 was a

time of great societal transformation, insti-

gated and marked by the arrival of new

products, technologies, and forms of visual

communication. The emergence of continu-

ous-process manufacturing, combined with

the invention of oset printing, made the crea-

tion and marketing of mass-produced goods

possible, and allowed manufacturers to use

packaging and graphics to speak di ...