Brand Bible

F39 Job:09-26878 Title:RP-Brand Bible

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  

BRAND

IDENTITy,

coNSUmER

ExpERIENcE,

AND ThE

INTER-

coNNEcTED

pAckAGE

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



and

09

 there were three major

television networks in the United States: CBS,

ABC, and NBC. The networks oered vibrant and

compelling shows but they were rather staid; the

programming—whether entertainment, news, or

educational—was drawn from a limited palette.

Enter cable television, and then MTV. When the

channel debuted in 1981, it created an entirely ...