
F39 Job:09-26878 Title:RP-Brand Bible
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BRAND
IDENTITy,
coNSUmER
ExpERIENcE,
AND ThE
INTER-
coNNEcTED
pAckAGE
and
09
there were three major
television networks in the United States: CBS,
ABC, and NBC. The networks oered vibrant and
compelling shows but they were rather staid; the
programming—whether entertainment, news, or
educational—was drawn from a limited palette.
Enter cable television, and then MTV. When the
channel debuted in 1981, it created an entirely ...