F39 Job:09-26878 Title:RP-Brand Bible
#175 Dtp:204 Page:148
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001-320_26879.indd 148 10/6/11 6:35 PM
BRAND BIBLE148
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companies seeking
to grow an existing business as well as entrepre-
neurs seeking to start a new enterprise, emerging
markets have become a focus for expansion eorts
during the past twenty years. Not only are these
markets sources of cheap labor and inexpensive
consumer goods, and destinations of choice for
outsourced technical support, but they also drive
many companies’ economic growth. For brands
that are struggling to increase prots in devel-
oped economies, emerging markets—with vast
numbers of ...
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