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Brand Bible
book

Brand Bible

by Debbie Millman
February 2012
Intermediate to advanced
312 pages
10h 47m
English
Rockport Publishers
Content preview from Brand Bible
F39 Job:09-26878 Title:RP-Brand Bible
#175 Dtp:204 Page:148
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001-320_26879.indd 148 10/6/11 6:35 PM
BRAND BIBLE148
(Text)
 companies seeking
to grow an existing business as well as entrepre-
neurs seeking to start a new enterprise, emerging
markets have become a focus for expansion eorts
during the past twenty years. Not only are these
markets sources of cheap labor and inexpensive
consumer goods, and destinations of choice for
outsourced technical support, but they also drive
many companies’ economic growth. For brands
that are struggling to increase prots in devel-
oped economies, emerging markets—with vast
numbers of ...
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Publisher Resources

ISBN: 9781592537266