F39 Job:09-26878 Title:RP-Brand Bible
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BRAND BIBLE178
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Industrial Revolution,
a new consumer value surfaced: self-indulgence.
Retail brands and marketers raced to encourage
this new value in consumers, responding with
more styles of clothing, more variety at the local
grocers, as well as nonessential items like chil-
dren’s toys and entertainment products for adults,
too. Consumers were now inundated with choice
and with it, the recognition of the power of their
spending dollars. With the boom of new products
and competing brands, came many more “rules” ...
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