
F39 Job:09-26878 Title:RP-Brand Bible
#175 Dtp:204 Page:192
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001-320_26878.indd 192 10/7/11 10:21 AM
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192 BRAND BIBLE
the evoLution
of Branding
B e a u t y
is subjective is not
new. Yet, we all yearn to be beautiful, so we seem
continually subject to the latest appeal for that
ideal—makeup, hair coloring, perfume, skin condit-
ioner, eyeliner—that will allow us to attain perfec-
tion. Each of these products is part of an aesthetic
DNA that, when assembled in the right combina-
tion, will achieve the desired eect: gorgeous.
Throughout the history of innovation in beauty,
brands have sought to give ...