Brand Bible

F39 Job:09-26878 Title:RP-Brand Bible

#175 Dtp:204 Page:192

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001-320_26878.indd 192 10/7/11 10:21 AM

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192 BRAND BIBLE

the evoLution

of Branding

B e a u t y





is subjective is not

new. Yet, we all yearn to be beautiful, so we seem

continually subject to the latest appeal for that

ideal—makeup, hair coloring, perfume, skin condit-

ioner, eyeliner—that will allow us to attain perfec-

tion. Each of these products is part of an aesthetic

DNA that, when assembled in the right combina-

tion, will achieve the desired eect: gorgeous.

Throughout the history of innovation in beauty,

brands have sought to give ...