Brand Bible

F39 Job:09-26878 Title:RP-Brand Bible

#175 Dtp:204 Page:220

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001-320_26878.indd 220 10/7/11 10:22 AM

BRAND BIBLE220

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Playboy,

would seem to have little in common.

All three are media icons, to be sure,

but they have vastly dierent takes

on what is meaningful content. Yet,

there is commonality: Each began the

vision of a single person and sought to

create brand experiences that tapped

into cultural mythologies. The brands

comprise empires that transcend

mere media conglomerates; they used

rich storytelling and compelling

narratives to reach audiences; and they

branched out into numerous media,

giving consumers d ...