F39 Job:09-26878 Title:RP-Brand Bible
#175 Dtp:204 Page:226
(RAY)
001-320_26878.indd 226 10/7/11 10:23 AM
(Text)
Q&A
How to Brand
PART THREE /
designing Brands

228 a Book

234 a resTauranT

240 a paper producT

246 usaBiliTy

250 a hoTel

254 packaged food

260 a Beverage

266 a deparTMenT sTore

Pentagram

Kimberly-Clark

Sterling Brands

Rodrigo Corral Design

Wallace Church

Mucca Design

Scott Williams & Co.

Smart Design
F39 Job:09-26878 Title:RP-Brand Bible
#175 Dtp:204 Page:226
(RAY)
001-320_26878.indd 226
10/7/11 10:09 AM
F39 Job:09-26878 Title:RP-Brand Bible
#175 Dtp:204 Page:227
(RAY)
001-320_26878.indd 227 10/7/11 10:23 AM
(Text)

270 a ciTy

274 a culTural insTiTuTion

278 prinT

282 a nonprofiT

286 a corporaTion

290 Television prograMMing

294 a Branding agency

C&G Partners

NYC & Company

Original Champions of Design

SpotCo

MTV Networks

Mother

Project Projects
F39 Job:09-26878 Title:RP-Brand Bible
#175 Dtp:204 Page:227
(RAY)
001-320_26878.indd 227
10/7/11 10:09 AM

Get Brand Bible now with O’Reilly online learning.

O’Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers.