(RAY)
F39 Job:09-26878 Title:RP-Brand Bible
10-C65031 #175 Dtp:204 Page:228
001-297_C65031.indd 228 10/24/11 7:22 PM
BRAND BIBLE228
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I’m known for book design, but I would certainly like
to do more. I’m capable of more than just that.
No. The approach I take with my work doesn’t really
lend itself to building a brand because each project
has its own character and issues that can’t have a
brand ID placed on them. Finding a style and saying,
“This is the look or palette I want to carry out on the
next dozen projects,” wou ...
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