
F39 Job:09-26878 Title:RP-Brand Bible
#175 Dtp:204 Page:234
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001-320_26878.indd 234 10/7/11 10:23 AM
234
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All work by Mucca Design
how To Brand
a resTauranT
My rst thought is, “No.” As an Italian, I believe that
the food should always be the “protagonist”—the sole
reason why we eat at a particular restaurant. For
Italians, generally, this is true. But because we’re in
America, where food is primarily the protagonist