F39 Job:09-26878 Title:RP-Brand Bible
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All work by Mucca Design
how To Brand
a resTauranT
My rst thought is, “No.” As an Italian, I believe that
the food should always be the “protagonist”—the sole
reason why we eat at a particular restaurant. For
Italians, generally, this is true. But because we’re in
America, where food is primarily the protagonist
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