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Brand Bible
book

Brand Bible

by Debbie Millman
February 2012
Intermediate to advanced
312 pages
10h 47m
English
Rockport Publishers
Content preview from Brand Bible
(RAY)
F39 Job:09-26878 Title:RP-Brand Bible
10-C65031 #175 Dtp:204 Page:266
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BRAND BIBLE266
(Text)
around for a long time, and the Saks leadership likes
that. That’s a good thing. Because of that, they can
commission interior spaces that are progressive and
lively, but that are within the context of a brand that
has real history.
But we were told not to be restrained by that history.
We were invited to come up with anything we
wanted. We started by setting “Saks Fifth Avenue” in
a million dierent typefaces. In Gotham, Helvetica,
Bodoni. What happened—and this is the second
reason we ended up going in the di ...
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Publisher Resources

ISBN: 9781592537266