Brand Bible

(RAY)

F39 Job:09-26878 Title:RP-Brand Bible

10-C65031 #175 Dtp:204 Page:270

001-297_C65031.indd 270 10/24/11 7:26 PM

BRAND BIBLE270

(Text)



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

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

As an editor, your primary responsibility is to know

your audience. Regardless of the medium you’re

working in—print, Web, or video—you have to deeply

understand who you’re writing for and be able to

craft a message to reach them in a meaningful way.

Once you’ve gained experience immersing yourself

in a particula ...