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F39 Job:09-26878 Title:RP-Brand Bible
10-C65031 #175 Dtp:204 Page:270
001-297_C65031.indd 270 10/24/11 7:26 PM
BRAND BIBLE270
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Print
As an editor, your primary responsibility is to know
your audience. Regardless of the medium you’re
working in—print, Web, or video—you have to deeply
understand who you’re writing for and be able to
craft a message to reach them in a meaningful way.
Once you’ve gained experience immersing yourself
in a particula ...
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