
F39 Job:09-26878 Title:RP-Brand Bible
#175 Dtp:204 Page:278
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001-320_26878.indd 278 10/7/11 10:32 AM
BRAND BIBLE278
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Rolling Stone
There are emotions and memories associated with
print that I don’t think you can experience without
actually holding and touching something. Consider
an old copy of one of the magazines from your
youth—that rolled-up issue of Tiger Beat that had
your groovy preteen handwriting on the love quiz on
page 12. Or your battered copy of Catcher in the Rye. ...