
F39 Job:09-26878 Title:RP-Brand Bible
#175 Dtp:204 Page:286
(RAY)
001-320_26878.indd 286 10/7/11 10:33 AM
BRAND BIBLE286
(Text)
I like problem solving. That is at the core of what
I do and what I’m interested in visually. Branding
and corporate identity projects consolidate all the
attributes you associate with a company’s products
or services into a visual form. Distilling those traits
into a mark is a challenge, because the design can
only express so many things. My approach is to nd
the simplest means to express the big idea and depict
the company not necessarily as it is at that moment,
but in ...