Brand Bible

(RAY)

F39 Job:09-26878 Title:RP-Brand Bible

10-C65031 #175 Dtp:204 Page:290

001-297_C65031.indd 290 10/24/11 7:29 PM

BRAND BIBLE290

(Text)





In our case, a good brand tells you what you’re going

to get. For example, when you go to Starbucks, you

know the experience you’re going to have: You know

the quality of the coee you’re going to get, you know

the kind of music you’re going to be listening to, and

you know that all of that is going to be the same every

32

How to Brand

televiSion

programming



Kenna Kay

MTV Networks

TV Land

Creating an

identity that moves

along ...