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Brand Bible by Debbie Millman

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F39 Job:09-26878 Title:RP-Brand Bible
10-C65031 #175 Dtp:204 Page:311
(RAY)
298-312_C65031.indd 311 10/24/11 5:29 PM
(Text)
311Index
RCA, 212, 214, 219
Reagan, Ronald, 122
rebranding, 255–258
Red Bull, 160–163, 205
Red Cross Bandages, 64
red lipstick, 197
refrigerators, 189–190
remote controls, 219
Resor, Stanley, 70
restaurant chains, 100101
restaurant design, 234–239
retail stores, 142–143, 178–185
Revlon, 197
Ribbon Dental Cream, 6869
Rice Krispies, 60, 63
Ridge Winery, 210
ritual, 16
Robins, David, 106
Robinson, Frank, 53
rock ‘n’ roll, 106–107, 110
Rodrigo Corral Design, 228–233
Rolling Stone magazine, 107, 110, 114
Rowley, Cynthia, 78
S
Sacks, Oliver, 130
Saks Fifth Avenue, 266–269
sales, 181–182
salespeople, 36
SALT, 274–277
Samuelson, Alexander, 53
Saturn, 175
Saunders, Clarence, 181
Savalas, Telly, 111
Schultz, Howard, 124125, 206
Scotch Tape, 74, 75
Scott Williams & Co., 250–253
search engines, 129
Sears catalog, 92
self-indulgence, 178
seventies, 102115
sexual revolution, 102
ship travel, 167
shopping malls, 10
showrooms, 36, 38–39, 142143
Signature Theatre Company, 288
Silverstein, Barry, 208
Sinclair, Upton, 135
sixties, 102115
skincare products, 200
Smart Design, 246–249
smart phones, 184
Snap, Crackle, and Pop, 63
social competition, 23–24
social emulation, 23
social media, 135136, 143147,
184–185, 272
social stature, 16, 19
social status
family heirlooms and, 22–23
use of goods to express, 23–24
soda, 203–205
Sony Walkman, 218
Southern v. How, 42
Soviet Union, 94
Sparks, 205
spear throwers, 19
specialization, 168
Spencer, Percy, 190
Spenser, Edmund, 22
sponsorships, 11
SpotCo, 278–282
standard of living, 27
Starbucks, 10, 116117, 124125, 206
Starwood, 251, 252
Steadman, Ralph, 110
Sterling Brands, 260–265
Sternlicht, Barry, 252
Stewart, Martha, 137139
Stolley, Richard, 110
stone tools, 16
The Story of Crisco (P&G), 73
storytelling, 6
Stowell, Davin, 246
Strasser, Susan, 68
Studebaker, 168
Stumptown, 206
subbrands, 168
suburbs, 94, 101
suntans, 196
supermarkets, 68, 181
sustainability, 78, 174–175
Swanson, 96
Swanson, Cheryl, 254
Swanson TV Dinner, 97
symbols, 19
t
Taiwan, 158
Tan, Amy, 130
Tandy Corporation, 126
Target, 184, 296
taste tests, 202, 209
Taylor, Elizabeth, 111
technological innovations, 30, 64, 132, 135
TED, 130–131
telephones, 216–217, 219
television
advertising, 97–98
branding, 214, 215, 219
cable, 116, 118–119
remote controls, 219
television networks, 116
television programming, 97, 290–293
Tested Crisco Recipes (P&G), 73
Thailand, 160, 162
The Fairie Queen” (Spenser), 22
Think Small” campaign, 104, 106
Third Wave, 206
Thompson, J. Walter, 70
Thomson Holidays, 182
Time Inc., 111
Time Warner, 127, 288
Toasted Corn Flakes, 58–59, 152, 155
Toms Shoes, 11
tool making, 16, 19
toothbrushes, 68
toothpaste, 68–70
touch screens, 219
Toyota, 166
Toyota Prius, 174
Trademark Protection Act, 40, 43
trademarks, 36, 4063
classic, 43
customer loyalty and, 62
of East India Company, 29
legal challenges, 42
legal protection for, 40, 42, 43
registering, 43
Trade Marks Registration Act, 10, 42
transistor, 214
transatlantic travel, 167
transportation brands, 166–177
F39 Job:09-26878 Title:RP-Brand Bible
10-C65031 #175 Dtp:204 Page:311
(RAY)
298-312_C65031.indd 311 10/24/11 8:10 PM

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