CHAPTER 05: STEP TWO #CREATE
YOUR PRODUCT VISION
Enter into the Create Phase…
Creation is the key to producing stand-out product lines and services; providing your brand with a voice that speaks the passion of the brand. The create section is designed to give you greater insight into how a PRODUCT PLAN could look for you and your business. It was written to provide you with an understanding of the importance of creating the right product for your brand, and to open you up to the possibility that your brand could carry multiple product line categories rather than the usual one or two. In the product vision map provided in this chapter, you will be able to plot out your product plan to show the different types of product you will create, and to ...
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