CHAPTER 08: TOUCHPOINT 1 TRADITIONAL PRINT

Print is now just one way of getting your message out. Ten years ago, this would have been the most important touchpoint to focus on, yet, as times have changed dramatically and are still changing, traditional print promotion is now just 15% of the pie when communicating your brand message. In 10 years' time, this is likely to change again as technology grows and our way of communicating with each other expands into more and more areas.

RESEARCHING THE RIGHT PUBLICATIONS FOR YOUR AUDIENCE

In order to speak to your target audience through print you must define the publications that they read. In your target audience profile you will have outlined a brief synopsis of what publications they read. Use this ...

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