CHAPTER 09: TOUCHPOINT 2 SOCIAL MEDIA AND DIGITAL ENGAGEMENT

Being online is your key to speaking to the world. Going global has never been so easy; using online platforms to reach out to the masses through viral and social media has made distribution in any country desirable and also achievable.

Expansion has never been as accessible or as lucrative as it is today. It's also possible to see which country is trending your product and which countries you are appealing to in the process. This makes the growth platform on an international level a lot smoother so that you can look to target countries in a more strategic way when you realize that a particular country is already providing you with a large amount of attention.

Digital PR and social media ...

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