Brand Famous: How to get everyone talking about your business

CHAPTER 12: TOUCHPOINT 5 EXPERIENTIAL EVENTS

Creating an experience to allow people to truly embrace your brand is as important as your branding, marketing, product and distribution. Without creating the experience, no one can truly engage with the essence of your brand and know what it feels like to really experience what you're about. There are many brands that stay one-dimensional, going for straight-up PR or expecting that their social media will do all the work of spreading the word. Without creating an experience, your campaign may only hit 70% of its potential. The best creative campaigns that I have worked on have always been well received when there was an experience attached to them. By utilizing this knowledge you should be able to ...