THE BAROMETER OF A FAMOUS BRAND
Believe it or not, it's not that hard to become a famous brand and it need not take years to achieve! You will find that there are a couple of ways in which I would typically help people to assess where their starting point is for whatever stage their brand is at. In writing this book, I have drawn upon over 20 years' experience in making my own brand and the brands of others famous.
I have chosen to include two of the diagnostics that I would typically use for you to get an understanding of where you are at with your brand, so we can have a clear direction for your brand when using the process throughout this ...
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