THE BIRTH OF A FAMOUS BRAND
When you began working with your brand, did it ever occur to you that your brand could one day become famous? Many people have considered fame for themselves, but fail to recognize that it could come in the form of brand fame. I know others who say that they do not want to be famous and so hide behind their brand whilst building it, perhaps avoiding the obvious steps to take their brand to stand-out.
Perhaps fame is something that you have always dreamed of but, like many, you don't have the first clue how to get it – or you put it down to “right time, right place” without realizing that working strategically on a ...
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