October 2010
Beginner
208 pages
4h 56m
English
Content preview from Brand Identity EssentialsBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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12 Being Different
Strong brand identities not only stand in contrast with their top competitor(s), but also with the overall market landscape. Contrast in brand identity begins with positioning, which should focus on points of differentiation, and can be reflected through graphic style, program application, and meaning.
Brand identities that use contrast well stand out based on how they look, feel, and behave differently than the rest of the market. For example, a brand identity built on Apollo-era NASA engineers and classic TV cop shows helps Geek Squad stand out among computer tech support companies.
Of course, as competition makes standing out harder, designers must dig deeper. Increasingly, differentiating a brand means looking for blue ...
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.