65 Application Rules

Creating and following application rules are essential for ensuring program consistency. And creating application specifications allows for it to be done by more than one person.

Large firms work with many business and creative partners as well as vendors and suppliers who make decisions on a daily basis about how a mark is applied—and they probably shouldn’t. Nonetheless, if identity specs are written clearly and designed well, and if they are presented positively and enthusiastically, most partners will see them as a burden lifted rather than a new one added.

Identity program specs might address scale, position, color, proximity, and number:

Scale—How large or small is the mark relative to the overall size of a sign, etc.? ...

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