October 2010
Beginner
208 pages
4h 56m
English
Content preview from Brand Identity EssentialsBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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COMPETITION70 Dueling Logos
Fifty years ago, when discussions about graphic design found their way into corporate boardrooms, the idea of creating a unique, graphic representation of a company and what it stands for was new. Today’s consumers face a tidal wave of brands, with thousands of logos washing over us every day.
The competition for good logos is steep. Not all logos are good. In fact, many of them aren’t. But the sheer number of them makes it harder than ever to stand out. Thankfully, far less competition exists within any one industry or segment. A quick survey of all the logos in an industry might reveal that the majority of logos are blue and blocky. If you’re looking to upgrade a graphic identity for a company in this industry, do ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.