October 2010
Beginner
208 pages
4h 56m
English
Content preview from Brand Identity EssentialsBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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WIT76 Logos with a Sense of Humor
As with art, literature, and life, some of the most memorable work done in the area of graphic identity gives people a reason to smile. While comical logos can easily go too far—after all, you don’t want the organization to be perceived as a joke—a clever, witty graphic identity can rise above the rest.
Look into the all-seeing CBS “eye” for an example. One of the major broadcast television networks in the United States, CBS easily could have based its service mark on a more literal image of a TV set or TV camera. Instead, with a wink (pun definitely intended) the network chose to provide a subtle editorial statement on the emergence of the then new media. It may seem obvious today, but it was much less so when ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.