Where does a good idea come from? As unsexy as it might sound, many of the best ideas for graphic identities come directly from a business plan, drawing inspiration from constraints and the target audience. But clearly, the world’s best graphic identities also draw upon other unseen inspirations.

Good designers draw from a variety of their life experiences—art, pop culture, children’s television, etc. That’s why so many designers like to be sponges when it comes to sources of inspiration. Designers should look for non-project ways of being inspired and renewed. It’s not only good for mental health but also for professional development.

It’s important for professional designers to not be overly committed to their personal ...

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