December 2021
Intermediate to advanced
194 pages
3h 54m
English
Content preview from Brand Naming
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Key Ideas
• Shortlisting has considerable impact on which names will be presented.
• When shortlisting, two to four namers typically review the brief, look at every name idea, and debate which ones to keep and reject.
• Awareness of common biases and blunders can help shortlisting teams keep an open mind and select name ideas with the potential for greatness.
Shortlisting is exactly what it sounds like: looking through the complete list of hundreds of names and selecting a few dozen to continue through the remainder of the naming process. It’s a necessary step, because putting every name through trademark prescreening and linguistic searches would be time-consuming and expensive, not to mention unnecessary. Because of ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.