December 2021
Intermediate to advanced
194 pages
3h 54m
English
Content preview from Brand Naming
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Key Ideas
• While some famous stories of supposedly disastrous brand names are inaccurate or exaggerated, careless naming can result in significant linguistic and cultural problems.
• Multilingual friends or colleagues—even if fluent in a language—won’t necessarily know the latest slang, regional dialects, or local brands that could cause problems for a name.
• Professional linguistic checks reach out to multiple native linguists living in relevant countries and ask them about meanings, connotations, associations, and pronunciation challenges for each name.
Stop me if this story sounds familiar:
When General Motors first launched the Chevrolet Nova, it barely sold in Mexico. Why? Because Nova translates to doesn’t ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.