Securing and Launching the New Name
Key Ideas
• The final name should be secured through trademark protection (if applicable) and acquiring or creating a domain, among other possible steps.
• When launching the new name, teams should prepare a clear, concise explanation of the name, plan every detail of the launch in advance, and release everything at once, if possible (e.g., the name, logo, website, ad campaign).
• Successful brand launches require teams to commit to the name and avoid backtracking in the face of (inevitable) pushback from some observers.
After all the work you’ve done to land on a final name, you’ll want to lock it down, protect it, and ensure a smooth brand launch. The best way to do so can vary significantly ...
Get Brand Naming now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
