December 2021
Intermediate to advanced
194 pages
3h 54m
English
Content preview from Brand Naming
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Securing and Launching the New Name
Key Ideas
• The final name should be secured through trademark protection (if applicable) and acquiring or creating a domain, among other possible steps.
• When launching the new name, teams should prepare a clear, concise explanation of the name, plan every detail of the launch in advance, and release everything at once, if possible (e.g., the name, logo, website, ad campaign).
• Successful brand launches require teams to commit to the name and avoid backtracking in the face of (inevitable) pushback from some observers.
After all the work you’ve done to land on a final name, you’ll want to lock it down, protect it, and ensure a smooth brand launch. The best way to do so can vary significantly ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
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