December 2021
Intermediate to advanced
194 pages
3h 54m
English
Content preview from Brand Naming
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
A few years ago, Ron Marshall, owner of a small marketing firm in Spring-field, Missouri, decided to count how many brands and ads he saw in a single day. That morning, he woke up to his Sony alarm clock, got dressed and put on his Nike shoes, and drank a cup of Folgers coffee. After making note of those brands—and 484 others—he gave up counting. That was before he’d finished breakfast.
By most estimates, we see thousands of brand names every day. The brands may vary in different parts of the world—Li-Ning instead of Nike, say, or Nescafé instead of Folgers—but the pattern is the same. Next time you open your medicine cabinet or kitchen pantry, try counting, and you’ll start to get an idea of just how inundated we all are.
And yet, ...
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