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Brand New: Solving the Innovation Paradox—How Great Brands Invent and Launch New Products, Services, and Business Models by Paul B. Brown, Luisa C. Uriarte, G. Michael Maddock

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Acknowledgments

We coach our clients and friends that intelligence is learning from one’s own mistakes but wisdom is learning from the mistakes of others. So we ask them to create “learning cultures,” not “knowing cultures” (as in “we know everything; there is nothing more we can learn.”) We ask them to be wise not smart.

We were wise when we put together this book.

That brings us to our next bit of coaching: parallel engineer anything you possibly can. (Parallel engineering sounds much more consultative than “stealing” and we fashion ourselves quite consultative.)

Nearly 20 years of parallel engineering went into this book. While it is impossible to thank all of the clients individually for the trust they put in the hands of Maddock Douglas, please know that we are incredibly grateful. Thank you.

Thanks, also, to the many inventive people at Maddock Douglas. You’ve all helped create a platform that inspires and empowers curious people—and in large part made this book possible.

Thanks to Paul B. Brown who asked so many great questions and was so generous with his wonderful ability to create simple lessons from complex experiences.

Thanks to Ainslie Simmonds whose leadership on both sides of the desk has helped us to be as wise as we are fearless.

Thanks to McRae Williams for always being ready with a “truth bomb” when one was necessary.

Thanks to Raphael Louis Viton (that’s his stage name) for providing the operational balance that kept the “idea monkeys” from running the innovation ...

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