Tactics, Campaigns, Branding Gaps…and the Secret to Success
Making sure your brand’s position becomes the consistent foundation for all of your marketing activities can put you on the road to success.
By now, you’ve seen what a practical tool positioning can be. You’ve read that there’s a specific sequence to the multistep positioning process, which is:
• Know your audience, in depth;
• Analyze your competitive environment;
• Determine your most differentiating, value-based, and emotionally impactful position in the marketplace, based on supportable reasons to believe;
• Center the emotion that will best create a positive connection with your audience;
• Identify and establish the brand personality that best expresses the previous ...
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