Brand Real: How Smart Companies Live Their Brand Promise and Inspire Fierce Customer Loyalty

Book Description

Companies are forever being more creative in their branding strategies, building identities ranging from the warm-and-fuzzy to the ultra-cool and edgy.

Product Information

  • Title: Brand Real: How Smart Companies Live Their Brand Promise and Inspire Fierce Customer Loyalty
  • Author(s): Laurence Vincent
  • Release date: February 2012
  • Publisher(s): AMACOM
  • ISBN: 9780814416761