Brand Real: How Smart Companies Live Their Brand Promise and Inspire Fierce Customer Loyalty

ACKNOWLEDGMENTS

This book shouldn’t be in your hands. If not for the steadfast belief and encouragement of Ellen Kadin, my editor at AMACOM Books, I assure you that it would never have found its way to bookshelves. Several months after I began my work on this project, my wife and I learned that a new tumor was growing in my daughter’s spine. Jordan had been fighting a rare cancer that affects the brain and central nervous system for seven years, but until we received this new news she had enjoyed a brief period of remission. I lost my concentration and stopped writing as I shifted into Daddy mode. When my deadline approached, I knew I was going to miss it. It would be the first time I didn’t meet a deadline in my writing career and I was ashamed. ...