Brand Real: How Smart Companies Live Their Brand Promise and Inspire Fierce Customer Loyalty

NOTES

1. Sam Dillon, “Democrats Make Bush School Act an Election Issue,” New York Times, December 23, 2007.

2. Sam Dillon, “Rename Law? No Wisecrack Left Behind,” New York Times, February 22, 2009.

3. Andrew Rotherham, “A Contest! Name That Law!,” Eduwonk.com, February 12, 2009, http://www.eduwonk.com/2009/02/a-contest-name-that-law.html.

4. Frank Newport, “Americans Doubt Effectiveness of ‘No Child Left Behind,’” Gallup, August 19, 2009, http://www.gallup.com/poll/122375/americans-doubt-effectiveness-no-child-left-behind.aspx.

5. “Front Row: 4 Questions for Marian Wright Edelman,” Ebony, January 2004, 20.

6. Lindsay Goldwert, “No logo: The Gap’s logo change and crowdsourcing tactics draw consumer and online ire,” ...

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