I'm going to democratize the automobile. When I'm through, everybody will be able to afford one, and about everyone will have one.

Henry Ford

Daring ideas are like chessman moved forward; they may be beaten, but they start a winning game.


Consider the history of the automobile market during the last century. There were a dozen or so innovations that have created new business arenas, such as the enclosed car; the assembly line; the GM spectrum of cars from the Chevrolet to the Cadillac; installment selling; the automatic transmission; rental cars; the Japanese cars of the 1970s that came in standard and deluxe versions, eliminating a host of choices; station wagons; convertibles; minivans; ...

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