As you move into evaluating how to implement the ideas discussed, answer a few questions about your organization.
How does your company foster innovation?
Who is involved in the innovation process and/or creation of new ideas?
Do you or others in your organization find incentive financially or by awards for innovation?
How do you measure the success of an innovation?
What is the greatest challenge you face with innovation?
How does your company tap into consumer insights in the innovation process?
Does your company utilize multidisciplinary teams?
What are the biggest obstacles in forming interdisciplinary teams?
How can you foster collaboration and interdisciplinary teams?
Are there incentives for working as a team?
Are there roadblock or barriers?
How do you define a great brand? What are the characteristics?
How do you measure the ROI of a branding campaign?
What is the most important trend in branding that you see?
When does the crossover from R&D to branding occur in your company?
Do you evaluate how you can protect your product designs, packaging, or campaigns through intellectual property?
When you develop new branding and marketing campaigns, do you consider how to protect each aspect as intellectual property? When is that considered?
Are you more concerned about avoiding lawsuits or ensuring that you can prevent others from infringing on your branding campaign? Is one more important than the other?
When do you involve ...