What is the problem and opportunity being presented to the company or that you are facing?
What internal resources are available or not available?
External Factors Influencing the Company
What government/regulations are impacting the business and this problem or opportunity?
How is the economy/access to capital impacting the business and this problem and opportunity?
What cultural/societal issues will impact the business and this problem and opportunity?
What technological changes or issues will impact the business and this problem and opportunity?
Who are the traditional competitors?
Who are nontraditional or indirect competitors?
What concerns you most about competitors?
What concerns you least about competitors?
Who are the stakeholders (customers, consumers, employees, shareholders, other owners, vendors)?
What do they want and need and why?
What is their daily experience like?
How do we know?
What will mean success in quantitative and qualitative means to you?
What are your goals for this problem/opportunity?
What are your concerns about this problem/opportunity?