What is the objective of the project? This must be stated in clear but quantifiable terms. Only one verb should be used per objective. The project may be a licensing opportunity, new campaign, new brand, new product, new technology, joint venture, etc.
How will success be defined? When will it be measured?
What will be done, why, and by when?
How will the brand and IP be created and tested?
How will the IP be fully leveraged in the marketplace?
How will lawsuits and risk be avoided?
How will the IP be protected?
What are the details of how it will get done?
What incentives will lead team members to work collaboratively?
How will this impact cash and revenue and produce a return on investment for the company?