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Brand Rewired: Connecting Intellectual Property, Branding, and Creativity Strategy by Jennifer C. Wolfe, Anne H. Chasser

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Appendix G. List of Trademarks

Mark

Serial No.

Registration No.

Registration Date

Owner of Mark

Amazon One Click

75413262

2264368

1999—July 27

Amazon Technologies, Inc.

Apple

73120444

1078312

1977—Nov 29

Apple Inc.

Barnes & Noble

73165683

1138704

1980—Aug 12

Barnes & Noble College Bookstores, Inc.

Big Mac

72456124

1126102

1979—Oct 16

McDonald's Corporation

Brand Rewired

77738100

  

Jennifer C. Wolfe

Brand Maestro

77738092

  

Jennifer C. Wolfe

British Airways

73548596

1408939

1986—Sep 9

British Airways, PLC

Chanel (Symbol)

71205469

0195359

1925—Feb 24

Chanel Inc.

Coach (Symbol)

73052296

1070999

1977—Aug 09

Coach, Inc.

Coach (Symbol)

78007596

2626565

2002—Sep 24

Coach, Inc.

Coca-Cola

71254696

0238145

1928—Jan 31

The Coca-Cola Company

Disney

73239204

1162727

1981—July 28

Disney Enterprises, Inc.

Doritos

72198545

792667

1965—July 13

Frito-Lay North America, Inc.

Drum Roll For Twentieth Century Fox Film Corporation

74629287

2000732

1996—Sep 17

Twentieth Century Fox Film Corporation

Dyna

74648443

1953344

1996—Jan 30

H-D Michigan, LLC

Christian Louboutin Shoes Unique Red Sole

77141789

3361597

2008—Jan 1

Christian Louboutin, Individual

Egg McMuffin

72423174

0973602

1973—Nov 20

McDonald's Corporation

The Enthusiast

71440508

0388621

1941— Jul 1

H-D Michigan, LLC

Ferrari

72286257

0862633

2009—Dec 31

Ferrari S.P.A. Corporation

Fotomat Building Shape

73523639

1362512

1985—Sep 24

Enliven Marketing Technologies Corporation

Four Seasons

73198201

1195412

1982—May 11

Four Seasons Hotels Limited

Fuddruckers Restaurant

73382882

1298164

1984—Sep 25

Fuddruckers, Inc.

Goldfish

73705855

1640659

1991—Apr 09

PF Brands, ...

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