Brand Rewired offers a unique approach to an otherwise age-old topic: offering marketing and branding executives what will help them differentiate their campaign and create long-term economic value by intersecting what they do with a powerful intellectual property strategy.
The timing for this book could not be more perfect. In the aftermath of an economic crisis and continued budget constraints, this approach taps into cost savings coupled with leveraging the explosive value of intellectual assets.
Brand Rewired offers a new way of thinking, flipping over the innovation pipeline and creating real value by intersecting creative, business, and intellectual property.
The next book in this series will feature the unique branding and innovation coming out of one of the quiet branding capitals in the world—Ohio. Yes, that's right. This Midwest region is responsible for more innovative and creative thought than you may realize. We'll study the innovative successes that were spawned there and talk to the leaders who helped make it happen.
Some of the biggest advertisers in the world are based in Ohio.
Procter & Gamble
The Kroger Co.
Abercrombie & Fitch
Ohio is the fifth largest state for headquarters of Fortune 500 companies with 27 companies, just behind Illinois, California, New York, and Texas.
Cincinnati ranks sixth in the country for number of companies in the Fortune 500 per million residents and fourth ...