O'Reilly logo

Brand Rewired: Connecting Intellectual Property, Branding, and Creativity Strategy by Jennifer C. Wolfe, Anne H. Chasser

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

EPILOGUE: Brand Capitol and Brand Maestro

Brand Rewired offers a unique approach to an otherwise age-old topic: offering marketing and branding executives what will help them differentiate their campaign and create long-term economic value by intersecting what they do with a powerful intellectual property strategy.

The timing for this book could not be more perfect. In the aftermath of an economic crisis and continued budget constraints, this approach taps into cost savings coupled with leveraging the explosive value of intellectual assets.

Brand Rewired offers a new way of thinking, flipping over the innovation pipeline and creating real value by intersecting creative, business, and intellectual property.

The next book in this series will feature the unique branding and innovation coming out of one of the quiet branding capitals in the world—Ohio. Yes, that's right. This Midwest region is responsible for more innovative and creative thought than you may realize. We'll study the innovative successes that were spawned there and talk to the leaders who helped make it happen.

Did You Know?

  • Some of the biggest advertisers in the world are based in Ohio.

    • Procter & Gamble

    • Macy's

    • The Kroger Co.

    • The Limited

    • Victoria's Secret

    • Abercrombie & Fitch

  • Ohio is the fifth largest state for headquarters of Fortune 500 companies with 27 companies, just behind Illinois, California, New York, and Texas.

  • Cincinnati ranks sixth in the country for number of companies in the Fortune 500 per million residents and fourth ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required