Brand Turnaround: How Brands Gone Bad Returned to Glory and the 7 Game Changers that Made the Difference

Commercial Brands

Companies, big and small, own commercial brands. They are focused on business objectives and intent on profits that drop to the bottom line for stakeholders.

When the worst is over, bounce-back commercial brands often experience

Lower customer acquisition costs (new customers arrive and defected customers return)

Stronger revenues (sales are up)

Stronger margins (buyers spend more per transaction)

Organically grown advocacy (customer ...