Brand Turnaround: How Brands Gone Bad Returned to Glory and the 7 Game Changers that Made the Difference

Brand Exposure, a Reality Check

While no brand can anticipate every brand bump or unexpected blow, it can lower its risk to negative consequences by operating with a clear idea of what the brand’s essence is. It also needs to understand that since no one is immune to business, life, or other brand-shaking events, being prepared for all contingencies is the best policy.

A small brand has just as much exposure as a large one does; however global, public companies and their brands tend to attract more media coverage because of their vast stakeholder base, attendant fiduciary responsibilities, and their high-profile leadership.

Whatever type or size brand yours is, it should operate from three important perspectives. You and your support team or ...