What It Takes to Create Real Change
Change is difficult, especially when a brand is in trouble. Change is associated with uncertainty, and often before the pleasure and rewards show up, there can be pain. But, it is also the axis to all progress, innovation, development, and improvement. It is the critical point for growth.
Overcoming Resistance to Change
To invite change into your organization or life, you must understand how the human mind and change work. Chip Heath and Dan Heath, coauthors of Switch, studied change both from a personal and business standpoint. Their discoveries confirm that “most people hate change,” although those naysayers have a funny way of showing it. Every iPhone sold serves as counterevidence. So does every text message ...
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