Brand Turnaround: How Brands Gone Bad Returned to Glory and the 7 Game Changers that Made the Difference

Implementing Transformational Change

Cali Ressler and Jody Thompson, former human resource professionals at Best Buy and coauthors of Why Work Sucks and How to Fix It,⁸ created the Results-Only Work Environment (ROWE) and put this theory into practice.

Their focus is on a management strategy whereby employees and teams are evaluated on performance, not presence. In a ROWE, people focus on results and only results—increasing the organization’s performance while creating the right climate for people to manage change and all the demands in their lives—including work.

In our interview, Cali and Jody said that leaders in companies pose the biggest challenge to implement major changes in their culture. Organizations want to implement technical changes—easy, ...